Today’s stars do not have a walk of shame.
Once upon a time in Hollywood, A-Listers made serious cash sales, whiskey, kitchen utensils and other products in cheesy commercials that were only broadcast in Asia, safe in the knowledge of anyone who nobody who knew they would see them.
The actors Brad Pitt (who sold roots in the ice coffee in Japan) or Harrison Ford (Kirin Lager Beer) would never be inclined to appear in the ads at home, so that you do not have to dye its pristine image.
Now, however, the respectable celebrities-katie Holmes, Sarah Jessica Parker and Jason Momoa, to name a few pop in a cheap-made Underwing diatribe, which has sold cheap mobile games and beauty products of each screen.
“The shame has been erased. Companies used to fly stars for ads in Japan, now make them film second ads on their own phones,” said Monique Lewis, a public relations strategist of celebrities and media marketing, to The Post.
Lewis also pointed out that, as the witness is generationally, his famous clients are sometimes valued less than the last harvest of extremely friendly online influencers such as Tinx or Youtuber MR.BaAST.
“The Hollywood glamor has been exposed … Everything that shines is not gold. There was a stigma that if a successful film star appeared in commercials, it would indicate that the race was slowing down. Now, anything,” he added.
Testing that point, Ford appeared in a two -minute Super Bowl commercial for Jeep this year in which Oscar’s winning actor declared “freedom is for everyone, but it is not free”, to sell the vehicles and the Pitty fire accumulates Cadillacs, although in China.
But there seems to be a hierarchy.
Holmes, 45, seems casual on a sofa in lounge clothes and pink socks, without shoes in a spam ad for the travel city of the mobile game, telling users, “This is how it works. Boom.”
In recent years, Kylie Jenner and Nina Dobrev have also supported Travel Town. And in 2023, actor Red Hot Pascal made an advertisement for the game fusion mansion.
Only Carrie Bradshaw could not reject the little glamorous opportunity to launch a brand out of the last year in an ad for the lonely Grand Harvest.
“Download now! It’s free,” Chirps Parker, who at least did not compromise the style for shameless plug, with a Marina Marina and diamond slopes in the commercial for the mobile card game.
Royalty of the comedy “Seinfeld” Jason Alexander Tok A commitment to Chenening its image, identifying a “Royal_Flusher 25 on WSOP”, a low -bet advertisement for an Israeli mobile games company last year.
More recently, and with a higher quality production, at least, Will Ferrell lent his voice as an animated monopoly man in a “Go!” Monopoly! ” Commercial last year, along with Keke Palmer, Chris Pratt and Momoa.
“He knows money for me,” Palmer jokes in the ad.
Indeed. But at what amount?
Lewis says that the best queens of marketing, Kardashians are the highest paid and top talent for mobile ads, and are certainly veterans on the market.
“They have a higher price than even Beyoncé,” Lewis told The Post, pointing to a Kardashian cameo in a video advertise can order five million dollars. Other A-Listers can expect “between six high figures to seven low figures.”
She says that today, the Holy Grail of the actors, those who are sought but refuse to run out and appear in the mobile ads of LOs are Queen Bey, Sofía Vergara and Madonna.
Part of the appeal for mobile ads in particular is that they are easy to film, says Lewis, pointing out that quality is shocking, but that makes them look more identifiable to quickly move fans.
“Years ago, celebrities and rock stars did not want to be associated with a brand because it would be like selling. Now, there is no sale: these celebrities are selling,” said Chuck Welch, founder and director of strategies at Rupure Studio, underlining a point on how the world has advanced in the generation of generation X and Baby Boomers sees things.
“[They’re] Using other brands not only to earn money, but to shine your reputation, you can use brand dollars to build your brand as a celebrity, ”added Welch, whose company works with brands such as Pepsi, Nike and Microsoft.
While mobile games ads in particular may seem insignificant, the strategist Mark Borkowski told the very sophisticated post contracts, with the more a celebrity business for the brand, the more they are paid.
“Offers are based on traction: how many people buy [the game] out o [the celeb’s] Recommendation. They will get a payment in advance of size and then [other kickbacks depending on downloads or subscribers gained]. The metrics are very sophisticated, “Borkowski told the post.
Game manufacturers also get a lot or data to work.
“This data, these micro-transactions, is very lucrative. At the end of each game, users will receive an ad. Do they find that ad? What do you say? They have a lot of information about what the audience is doing with the announcement.”
Even so, some fans are not buying. When Jenner supported Travel Town on Instagram in December, Trolls called the “27 -year -old seller” and “Cringey.”
Beauty Spam is another sand of the unfortunate stars such as the Stars of Frame, throwing sound snacks for payment checks.
Melora Hardin seems to have become better known today for putting the Il Makiage base on her skin than for her role as Jan in “The Office” more than a decade ago.
The former adolescent award Melissa Joan Hart, now 48 years old, also “swore” by Il Makiage as a “wrinkle solution.”
They are teams that do not deceive everyone.
“Everyone knows that celebrities do not use (or use) the shit brands to which they are paid for selling,” speculates a user in a Reddit post.
“You can think of, it’s one thing for a second and then it’s gone,” they said.
