Enter any convenience store and find a complete corridor of period products, so what could make thousands of women join a waiting list for tampons with exhausted tickets?
That is what the time service brand of generation Z Viv, when it happened last summer, said when some 3,000 people enrolled in the opportunity to buy a $ 9 box and waited for six to 10 weeks to finally stock up.
The stampex began in August 2024, shortly after a study revealed the presence of some toxic heavy metals in conventional tampons brands.
“After this study, women were looking for tampons that were sure to use, and Vivo was regularly recommended as product one product for AI searches,” said the founder of Viv, Katie Diesti, to The Post.
“People found our product through social networks, but Chatgpt was also entering our product organically since he scraped our blog and online content publications for answers, as a clean option when people requested recommendations for new requirements that with eco-friendssssssssss” “,” “,” “
There are no chemical products forever in this box
So what is exactly special about these tampons? Mainly, the brand says, they are free of toxins.
“When we say ‘free of toxins’, we mean that Viv’s tampons are made with only 100% certified organic cotton, not added chemicals, coloring or synthetic ingredients,” Diasti said.
They also submit to heavy metal tests to guarantee “that any minimum presence would desire No Be absorbed through the vaginal channel when inserted, “he said.
In addition, the applicators are free of bisphenol A, commonly known as BPA, a “chemist forever” linked to a variety of health problems, including hormonal interruption, diabetes, asthma and cancer.
“Since the vagina is one of the most absorbent parts of the body, absorbent substances as easy as if they were swallowed by the mouth, avoiding the BPA plastic reduces unnecessary chemical exposure. Fortisty Forsomamasomay’s concerns about reproductive health,” Diasti said.
And with an increasing group on the microplastics that invade our bodies, the company is doing everything possible to maintain its products as free as possible.
“While all tampon brands that use plastic applicators inherently contain a certain level of plastic, Vivo’s BPA applicators are designed in mind safely and sustainability,” Diasti said.
They have also made a priority to include a list of complete ingredients in the packaging, and its website has a full page dedicated to describing the health, safety and quality tests of their products, to “train customers to make informed bodies, added Dati Dyast.
The wait is over
Since the waiting list, Vivo has been refrained several times and promises that there is now enough inventory to meet the demand for months.
In fact, people have been excited about the product, with a buyer who calls them “change of play.”
“He desperately needing to be in stock again,” the client wrote in September. “I started using thesis 4/5 months ago and I no longer stick to me. I don’t healthy, they never feel uncomfortable. I ran and I had to use a different brand and are horrible compared to Vivo.”
Diasti said that while the brand is suitable for women of all ages, they are particularly popular among a demographic group that is young enough to enjoy waiting in line.
“Vivo is made for Gen-Z, by Gen-Z,” Diasti said, added that customers in their adolescence and early 20 years discover the brand on Tiktok, Instagram and even YouTube shorts.
“The waiting list was this typical age range and also some mothers buying for their daughters!”
And before he wonders, Viv’s ecological inclination does not mean any additional haise when it comes to getting rid of tampons.
“For Viv’s traditional period attention articles, such as their organic cotton tampons or bamboo pad Corn, so from corn, like this.
If you are using your cup or disc, you should last 10 years.
“Once you remove the cup or the disc, all you have to do is throw it, foam with the completely natural cleaning of Viv and dries. Between the cycles, you can boil it to disinfect additional.”
