Beauty cosmetics

9 Beauty Trends You’re About to See Everywhere In 2025, According to Experts

As we step into 2025, the beauty world is undergoing a refreshing transformation — blending innovation, inclusivity, and sustainability. Experts from around the globe have weighed in, and the verdict…

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Beauty cosmetics Stories

Cosmetics maker Revlon files for bankruptcy in US

Cosmetics maker Revlon has filed for bankruptcy in the US, as it…

Hailey Bieber’s make-up brand sold to e.l.f.

Hailey Bieber is selling her make-up brand Rhode to e.l.f. Beauty in…

EXCLUSIVE: Glossier Gets In on Body Care, Mists

Glossier is the latest brand to get in on the body mist boom.…

Underconsumption: Why it’s suddenly cool to use every last drop of shampoo and face cream

Valeria, a popular TikTok influencer, uses her perfume until it runs out.…

Cécred and BeyGOOD Foundation Expand US$500,000 Fund to Empower US Stylists and Beauty Entrepreneurs

THE WHAT? Cécred and the BeyGOOD Foundation, founded by Beyoncé Knowles-Carter, have launched…

Energise your skin and your day with Phytessence Green Coffee EC

Bring a touch of joy and positivity to beauty routines with Phytessence…

Introducing lickable perfume: the fragrance you can taste as well as smell

Gourmand fragrances continue to captivate consumers, with luxury and affordable brands across…

Cloud Beauty to unveil sustainable packaging innovations at LUXEPACK New York 2025

Cloud Beauty’s All-Aluminum Packaging line offers a sleek, minimalist aesthetic crafted entirely from 100% recyclable…

Can Makeup Give You Cancer?

With breast and ovarian cancer rates rising, many have been asking why,…

E.l.f. shares soar as cosmetics retailer raises guidance after posting 40% sales gain

E.l.f. Beauty raised its full-year guidance on Wednesday after posting a 40% growth…