Amorepacific Holdings reported a 15.7% year-on-year increase in consolidated sales for the first quarter of 2025, with strong performance in cosmetics and personal care across key brands and markets.
Total sales reached KRW 1.1648 trillion, with operating profit up 55.2% to KRW 128.9 billion. Overseas sales rose 40.5% to KRW 473 billion, while the domestic business increased 2.4% to KRW 577.3 billion. The Americas and EMEA saw notable expansion, with sales up 79% and over 200% respectively, driven by LANEIGE, Sulwhasoo, innisfree, and COSRX. Greater China returned to profitability despite lower sales.
In Korea, the company recorded solid performance from premium and luxury beauty brands. Sulwhasoo, HERA, IOPE, and LANEIGE all reported growth through seasonal campaigns and new product launches. AESTURA maintained momentum through offline expansion and new online platforms. Daily beauty brands such as Ryo, LABO-H, and illiyoon also contributed to domestic growth through product innovation in hair and skin care.
Amorepacific’s Q1 results reflect continued execution of its global rebalancing strategy, with focus shifting from domestic-heavy sales to higher-growth international markets. Increased marketing activity, product launches, and stronger performance from both mass and prestige personal care brands drove momentum. The return to profitability in China and growth in Western markets suggest improving geographic diversification as competitive pressures in K-beauty evolve.
