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Home » Blog » Amazon Prime Day Best deals on beauty and wellness
Beauty cosmetics

Amazon Prime Day Best deals on beauty and wellness

Jessica Lee
Jessica Lee
Published April 13, 2025
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Amazon Prime Day, the retailer’s biggest shopping event of the year, is ending tonight. Thousands of beauty staples such as skin care, cosmetics, hair care and hot tools, as well as makeup brushes and beauty gadgets, are heavily discounted. Coronavirus essentials such as face masks and air purifiers, in addition to electric toothbrushes and exercise bikes, are also on sale during the annual event. Other shopping reader favorite retailers like Wayfair, Walmart and Target are also hosting large-scale sales during Prime Day, meaning you have more ways to save. In our coverage of Prime Day sales at Amazon — including the best overall Prime Day deals, the best tech deals to shop during Prime Day, the best home and kitchen sales and the best style and fashion sales — we’ll be noting top deals and highlighting comparable savings at other retailers to give you an idea of how each sale holds up against the competition. Below, we’ll give you a bird’s eye view of all the best sales on wellness and deals within those sales so you can simplify your shopping and maximize your savings without getting lost in the mess of it.

In our in-depth look at the history and impact of Prime Day, several experts told us that, as a result of the exponential growth of Amazon Prime Day (which started in 2015), other major retailers have begun running their own sales during the Amazon sales event. “Quite frankly, it has completely altered the retail calendar,” explained  Annie Palmer. While that usually happened in July, this year it’s happening right now.

  • In our guide to Walmart’s sales during Prime Day, we found some of the best deals in the retailer’s Save Big Sale event.
  • In our guide to Wayfair’s sales during Prime Day, for example, we found some of the best deals in the retailer’s October sales.
  • And in our guide to Target’s sales during Prime Day, we found some of the best deals in the retailer’s Deal Days sales.
  • Outside of those, retailers large and small are running likewise substantial sales right now to match up against Amazon’s Prime Day sale. Here are some of the most relevant ones to Shopping readers looking to save on beauty:

    • Charlotte Tilbury: Up to 22 percent off makeup
    • Dermstore: Up to 20 percent off with code OHJOY
    • Goop: Up to 30 percent off beauty and wellness products
    • Macy’s: Up to 25 percent off select brands
    • Nordstrom: Up to 40 percent off clearance items
    • Sephora: Save on more than 250 beauty products
    • Skinstore: Up to 25 percent off during the Family & Friends sale
    • Ulta: Up to 50 percent off hair essentials
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