Although Hooters has recently declared in bankruptcy of Chapter 11, the CEO Salilli is assuring customers that the iconic restaurant will not disappear soon.
In a press release on March 31, the chain announced a restructuring support agreement (RSA), which allows the business to manage its debts while keeping its doors open.
“This is a great turning moment for our brand. We could be more excited about our clients and employees,” Melilli told “Fox & Friends” Thursday. “The original owners are recovering the concept, returning it to their roots and restoring the success he has enjoyed for 42 years.”
As part of the company’s efforts to revitalize the iconic brand, Hooters is suspending the weekly bikini nights, including fresher and higher quality ingredients in the menu and establishing a universal standard for the waitress service.
In addition, the company plans to prioritize charity work and community events, efforts that have been a central part of the identity of hooters since its foundation in 1983.
“We do programs such as children for children, for education. We sponsor lifeguards. We make days of veterans, breast cancer programs with the V Foundation, Moffitt cancer [Center]Joe Dimaggio Children’s Hospital, “Melilli explained.
“We have always done those things. Now, it is an opportunity to return to that. While Everyry Hasher has brought it its own flavor to this, we are about to roots with our original group out of Clearwater and bring it back and back and bring it back and bring it back and bring it delayed in the water and bring it delayed in the water and bring it back.” “” “” “.” “. “
Despite the controversial uniforms of restaurant waiters, who have caused extended criticism over the years, Melilli pointed out that women and children now constitute most customs in some hooters locations.
“Some of our restaurants, we have 65% of our customers, women and children. We sponsor small leagues, we sponsor sports teams. We are really a restaurant in the neighborhood that participates in its neighborhood,” said the CEO.
“We are really going to focus on that. We are going to our roots. We are going to the underlying premise that made this brand what it is today.”
According to the CEO, existing Hooters restaurants will remain open to customers and operate as the business as the duration of custom, the restructuring process.
