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Reading: Levi Strauss CEO Michelle Gass says any price hikes related to tariffs will be ‘surgical’
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Home » Blog » Levi Strauss CEO Michelle Gass says any price hikes related to tariffs will be ‘surgical’
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Levi Strauss CEO Michelle Gass says any price hikes related to tariffs will be ‘surgical’

Olivia Brown
Olivia Brown
Published April 9, 2025
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The CEO of Levi Strauss & Co., Michelle Gass, said that any price increase that the company performs due to the rates of President Donald Trump would be “surgical.”

Gass, in a earning call on Monday, told analysts that the situation around tariffs is “very new” and “fluid” and that the company is only “crossing our arms.”

The specifications of how those price increases would be seen, saying: “Saying:” When observing the price, we believe that the brand, aspecially given the health of the brand, that there is the power setting power there. But if we do, it will be everything.

Gass took over the helmet in 2024 when the retailer with difficulties announced a global productivity initiative of several years to change the business and increase profitability.

According to the initiative, called FUEL project, the retailer plans to optimize its model and operational structure, redesign commercial processes and identify opportunities to reduce costs while simplifying the organization’s processes. Since then, he has fired the doses of the workers of his California office, and warned that he could come more.

Gass said that any price increase that the company performs because the rates of President Donald Trump would be “surgical.” DPA/Image Alliance through Getty Images
Gass took over the helmet in 2024 when the retailer with difficulties announced a global productivity initiative of several years to change the business. Stockfotos-mg-stock.adobe.com

With Adjses tariffs, Gass told analysts on Monday that the company has gathered a working group to evaluate “the various scenarios and identify which levers we have to mitigate,” what could include “structural changes.”

However, the sources of the company of 28 countries, 20 or that are imported to the US, Gass said that the company’s supply chain “is more agile today than it once has bone” and that “turns” all the time.

“We will continue to address the problems in the short, medium and long term,” Gass said.

Gass told analysts that the situation around tariffs is “very new” and “fluid” and that the company is only “crossing our arms.” Getty images
The company Fuentes from 28 countries, 20 or what are imported to the US. Oceanprod – stock.adobe.com

Business executives have warned about possible impact rates they could have in the United States economy.

The Blackrock CEO, Larry Fink, said on Monday that the stock market could reduce dee to uncertainty about Trump’s tariffs and that CEOs have him, they the economy of the United States is probably already in a recession.

Also on Monday, the JPMorgan Chase CEO, Jamie Dimon, told the shareholders that it is likely that taxes “increase inflation” in foreign and domestic goods, and expressed concern about which their impact on Willa’s economic alliances.

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