Board-certified plastic surgeon Dr. Sean McNally said the term “Brotox” refers to Botox on men, but the trend extends to fillers and other treatments.
“Historically, the most common Botox users were aged 35 to 55, but we have seen a shift in the market to younger patients seeking prevention over cure,” he said.
Dr. Asmi Berry, a board-certified dermatologist with BHSkin Dermatology, said she’s seen “crazy transformations in terms of confidence” in the male patients she’s treated, no matter their age — from a 40-something-year-old divorcé who started dating again after subtle treatments to look more refreshed, to a working man in his 60s who didn’t want his colleagues to make judgements due to an aging appearance.
And she’s seen the trend across the country, too, working previously in New York and now in Los Angeles.e trend across the country, too, working previously in New York and now in Los Angeles.
She has also seen an increase in lasers and micro-needling to treat pigmentation, including darkness under the eyes.
“Also just general skin care, so a bigger interest in medical grade skincare, of creating a routine, and also just tackling scarring from acne or redness from rosacea, things like that,” she said, adding this trend can only benefit men as they learn more about skin health and skin cancer prevention.
