In a landscape where fragrance increasingly competes for attention, Pauline Rochas distinguishes herself by returning to the essentials: emotion, atmosphere, and sensory clarity. This December at ScentXplore in New York City, she presents her latest work to an international audience seeking depth beyond trend-driven perfumery.
Rochas’s creative approach is shaped by a modern blend of experimentation, visual culture, and technical refinement. Inspired by her years studying photography in New York and shaped through formal perfumery training in Grasse, she conceives scent as a spatial and visual medium an architecture of air, mood, and intention. This multidisciplinary perspective defines the brand’s quiet, sculptural identity.
Her newest release, Nocturnal Eau de Nuit, is a standalone Elixir de Parfum, composed through a meditative, intuitive process. Nocturnal reveals itself in layers like night unfolding in its own rhythm capturing the fluid interplay of shadow, stillness, and movement.
Nocturnal sits alongside The Seven Collection, a holistic perfume line designed as a sensorial f
ramework for recalibration and emotional orientation. While The Seven Collection explores the full spectrum of inner states, Nocturnal operates independently: an intimate, atmospheric elixir crafted to stay close to the skin and deepen with time.
Rochas’s work extends beyond personal fragrance. Her universe includes crafted scented candles and bespoke olfactory identities for luxury hotels, spas, architectural homes, private residences, art events, and multisensorial installations. Her projects begin with an understanding of space a philosophy evident in her presentation of Nocturnal inside the iconic Retti Store by Hans Hollein, where purity of form and material amplified the fragrance’s narrative.
Across all her creations, her aim remains consistent: to offer moments of presence in a fast-moving world. Through fragrance, light, and space, Pauline Rochas invites audiences to slow down, reconnect, and experience the subtle power of sensation.
paulinerochas.com
