For beauty enthusiasts on Long Island and across the East Coast, Viktoriia “Viky” Povarchuk has become a household name. A Ukraine-born, U.S.-based licensed cosmetologist, Viky has built a thriving skincare brand—New Skin by Viky—by combining expert technique, professional insights, and a powerful social media presence. With over eight years of experience and more than 400,000 Instagram followers, she’s setting new standards in personal skincare rejuvenation.
From Humble Beginnings to Esthetic Superstar
Born in Ukraine, Viktoriia Povarchuk began her journey into the beauty world by studying esthetics and mastering advanced facial techniques. Immigrating to the U.S., she honed her craft in luxury skincare studios and educated herself on the latest in regenerative facials, sculpting massages, microneedling, chemical peels, and acne therapies.
Building a strong skillset early on, Viky cultivated her own aesthetic philosophy: every client deserves bespoke treatment. Her goal is to empower skin confidence, using professional-grade skincare tools and precise techniques to reveal vibrant, healthy skin.
Studio & Services: Where Science Meets Self‑Care
Located within Sola Salon Studios in Garden City, Long Island, Viky runs a chic and private treatment space that reflects the blend of calming atmosphere and clinical precision she brings to her craft. (Her studio is known on social media simply as Studio 7, where appointments are highly sought after.)
Her service offerings include:
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Radiance Facials – Deluxe multi-step treatment with deep double-cleansing, exfoliation, and nourishing masks.
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Dermaplaning – Gentle exfoliation that removes fine hair and dead skin, enhancing glow.
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Light Chemical Peels – Targeted skin resurfacing with minimal downtime.
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Microneedling – Stimulates collagen and elastin for rejuvenation.
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Face Sculpt Massage – Sculptural techniques to lift, tone, and energize facial muscles.
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Acne & Clear Skin Treatments – Customized protocols for blemish-prone or sensitive skin.
These treatments are backed by her intricate knowledge of anatomy, advanced skincare ingredients, and skin health science—guiding each protocol to match every client’s unique needs.
Digital Influence: A Social Media Powerhouse
It’s rare to find a skincare professional with Viky’s level of online impact, over 400,000 Instagram followers and consistent 5%+ engagement show how deeply people connect with her content. She frequently posts transformation videos, microneedling in real time, facial sculpting highlights, and behind-the-scenes glimpses into her New Skin studio.
What makes her stand out:
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Before & After Showcases – Clear evidence of skin transformation, boosting credibility.
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Tech Tutorials – Clips of microneedling and buccal massage techniques make quality skincare feel accessible.
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Interactive Q&A – She responds to clients’ skin questions, making expert skincare more inclusive.
This balance of educational content with real-time visuals fosters lasting community trust and amplifies her reputation far beyond Long Island, reaching international audiences.
Accolades & Authenticity
According to data analytics platforms, Viky ranks among beauty’s top influencers, globally placed at #73,554 and within the U.S. beauty space at #832. These rankings reflect not only her follower count (400K+) but exceptional engagement rates (~5%), signaling highly engaged and trusting followers.
Her European background enriches her approach, merging Eastern European thoroughness with Western trends. Clients describe her as both personable and impeccably professional, qualities that build loyalty and word-of-mouth referrals.
The Client Experience: Holistic, Tailored, Luxurious
A session with Viky is far more than a facial, it’s a full-sensory treatment experience.
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Consultation: Every service begins with a deep dive into the client’s skin history, lifestyle, and goals.
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Customization: Products and techniques are hand-picked per session, no cookie-cutter facials.
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Upgrades: Add-ons like LED therapy, antioxidant boosters, or custom serums ensure efficacy.
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Aftercare: She guides clients through post-treatment routines and product regimens designed to maximize results over weeks and months.
Why New Skin by Viky Is Worth It
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Proven Results – Her work is visibly effective. Reliable before/after evidence builds trust.
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Expertise – Eight years plus continual training equals professional confidence.
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Comfort & Care – Private studio in a salon setting. Personalized journeys, not assembly lines.
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Transparency – Social posts demystify procedures and set honest expectations.
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Community-Centric – An engaged following that learns alongside her, proof that her impact is both personal and widespread.
Looking Ahead: Elevating the Aesthetic Conversation
Viky shows no signs of slowing. As her online presence grows, so does the anticipation for future developments. Possible next chapters include:
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Virtual Masterclasses – Teaching subtler techniques to a broader audience.
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Product Line – Custom skincare products designed or curated by Viky, tailored to clients she serves.
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Collaborations – With beauty brands or influencers aligned with her ethos of transparency and transformation.
