Formula 1 has a new partner.
Mickey mouse.
The sport announced a new collaboration with Disney that will begin next season, which will bring Mickey Mouse and its friends to the “high -speed world of formula 1 through experiences, content and goods around Monday.
According to the joint declaration, the Association “is turbocharged by the shared affinity of the two brands for creativity, entertainment and innovation, to gather fans worldwide through unforgettable and unique experiences.”
“Our collaboration with Disney is scheduled to be brilliant, since we present the world of Mickey & Friends to our fans, and vice versa. It fits our strategy perfectly to leave the world of sport, and in a broader consumer” ” ” ” ‘. “It is a fantastic game as known to overcome the limits and bring entertainment and emotion to millions, so I can’t wait to see what our teams for the circuit arise and beyond.”
“As we celebrate almost a century of Mickey Mouse & Friends, our collaboration with Formula 1 sacrifices a unique opportunity to join two powerful entertainment properties to create products that fans will worship the products, Disneyer’s president.” This exciting collaboration will be developed in a global scenario, with unforgettable content and experiences adapted for Disney and F1 fans.
The movement aims to increase the F1 fan base in the next generation. According to the press release, the sport has seen “a great increase in growth with fans and younger data shows that more than four million children aged 8 to 12 now actively follow the sport in the European Union and the United States, while 54% of followers on Tiktok and 40% on Instagram are now less than 25 years old.”
More information about the association will be presented through the 2025 F1 season.
