Snoop Dogg and Petco work together on a new pet-care campaign.

  • On Wednesday, rapper Snoop Dogg and pet care company Petco announced a partnership.
  • The first advertisement for the campaign features Snoop Dogg as a Doberman pinscher in human form, paying homage to the rapper’s 1993 album.
  • Petco Picks by Snoop, a line of toys, snacks, and grooming products, are part of the cooperation
  • .For a new pet-care campaign, Petco has teamed up with legendary hip-hop artist Snoop Dogg, the firm said on Wednesday.
  • According to a press release from Petco, the partnership includes Petco Picks by Snoop, which are toys, treats, and grooming products.
  • It also delivers social content that shows behind-the-scenes footage of Snoop Dogg with pets and includes his views on being a devoted dog owner.

Snoop Dogg stated, “My pets gotta look good, feel good, and smell good.

Snoop Dogg is depicted in the first advertisement for the campaign as a Doberman Pinscher, a reference to the rapper’s 1993 single “Who Am I? (What’s My Name)?” from “Doggystyle,” his debut album.

According to a poll by the American Pet Products Association, Americans spent $136.8 billion on their four-legged pals in 2022, a 13.2% rise from the year before.

According to Katie Nauman, Petco’s chief marketing officer, “we understand that pet parents want to get the most for their money and are looking for compelling offers for high-quality products wherever they can.”

According to Petco CEO Ron Coughlin, even during hard times, Americans continue spending money on their dogs.

According to the U.S. Department of Labor, the price of pet services, particularly veterinary care, increased 10.6% from the previous year in May. According to the department, pet food prices increased by 13.8% over the same time period.

Petco’s stock has fallen around 9% so far this year, trailing rival Chewy, whose shares have increased approximately 6%.

In an effort to become more competitive in the pet-care industry, Petco redesigned its Vital Care membership program in March 2022. In an email, the business claimed that the program offers consumers money and other advantages.

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