Ask anyone, employee or client, and they will tell you the heart of Natura is Rafaela Chagas. She is the founder and head esthetician for Natura Sugaring Melt & Wax Spa. After coming to the US from Brazil in 2004, Rafaela found there was a true need for high quality, affordable, and natural beauty services. The same services that she was so familiar with back home.

The fragmented beauty industry has seen more and more people turning to the convenient “one stop” shop experience of the Spa. And her dream was to open her own spa, Natura, where she and her estheticians would be able to tend to the needs of all clients. This has been the driving force behind the brand since its inception. To provide a whole host of custom tailored services that weren’t “cookie-cutter”, helping all customers, no matter the skin type.

Upon receiving her Esthetician License and Bachelor’s degree in Business Administration with emphasis in Entrepreneurship (all at the same time, by the way), she made her dream come true. Opening the original Natura in Pacific Beach, San Diego in 2010. As Natura became a complete success, Rafaela expanded and added several more locations throughout the San Diego area over the next few years. In 2019, she moved to Florida and opened up their first location there that same year. Now they have 3 locations in Florida (Las Olas, Dadeland Mall, and Deerfield), with additional growth on the horizon through franchising.

Rafaela believes that her passion in the Esthetics field, the desire to provide the best service possible to every client, and the willingness to make customers feel at home, is what makes so many faithful to Natura. She also wants to help others with those same values, by encouraging them to join her in that vision. That’s the genesis of Natura’s franchise program, and why they are also working on additional entrepreneurial opportunities for qualified estheticians.

With hopes for many more locations to come through Franchising, her dream is to share her passion with new Franchisees throughout Florida. Rafaela and Natura have also begun offering Laser Hair Removal and Hydro-facial services at their newest location in the Dadeland Mall. These new offerings will soon be available at more Natura Spas in the coming months. Her goal is to be the “Hair Removal Experts”, and the first and only franchise opportunity to offer waxing, sugaring, and laser services all under one brand.

The passion for what we do is what led us to provide excellence in customer experience. By being dedicated to an outstanding personalized service, surpassing client expectations, and providing the ultimate in skin care therapy and well being. This epitomizes who Rafaela, and by extension, what Natura is.

To inquire about franchising and becoming a Natura “Spa-trepreneur”, please visit:

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