Quibi, the streaming service founded by former Disney executive Jeffrey Katzenberg, did not have the debut it was hoping for.
After raising some $1.75 billion from investors, the company launched in the middle of the pandemic with shows anchored by stars such as Liam Hemsworth and Chrissy Teigen.
But the concept, operating in the crowded streaming market, didn’t take off. News of the launch eventually morphed into news of disappointing subscription figures, then into news of a potential sale, and now into speculation that Katzenberg may shutter the app altogether.
After trying and failing to sell Quibi’s content catalog to companies including NBCUniversal and Facebook, Katzenberg is floating the idea of closing the company’s doors, according to the Information. This comes following reports that the company had considered strategic options with the likes of Walt Disney and Warner Media on the other side of the table.
Quibi has not yet responded to a request for comment, though a spokesperson previously dubbed reports of sale talks as “speculation.”
Meanwhile, perhaps Joe Biden’s presidential campaign has also heard the rumors: Quibi CEO Meg Whitman is among the names under consideration for a cabinet position, according to Politico.
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