- Friday marks the release of Disney and Pixar’s “Elemental” in theaters.
- The business, which runs both Pixar and Disney Animation, has had difficulty in recent years getting people to buy tickets for its animated productions.
- The Super Mario Bros. Movie, Puss in Boots: The Last Wish, and Minions: The Rise of Gru are just a few of the box office successes produced by Universal’s Illumination and DreamWorks animation divisions.As Pixar’s 27th feature film hits theaters this Friday, the stakes are high.The release of
- “Elemental,” a romantic tale about an immigrant portrayed through anthropomorphic parts of nature, comes as Disney is under pressure to show that it still has its animation “golden touch.”
The business, which runs both Pixar and Disney Animation, has had difficulty in recent years getting people to buy tickets for its animated productions. The Super Mario Bros. Movie, Puss in Boots: The Last Wish, and Minions: The Rise of Gru are just a few of Universal’s blockbusters from their Illumination and DreamWorks animation divisions that have dominated the box office.
Particularly Disney’s Pixar studio is attempting to bounce back from the big office failure that was “Lightyear.” According to Comscore data, the Buzz Lightyear origin narrative only made $226.7 million worldwide at the box office in 2022, a tiny fraction of what previous Pixar movies have made in terms of ticket sales.
Industry analysts predict that “Elemental” will open to within $35 million and $45 million domestically, which is in the middle for a Pixar film but far short of the $120.5 million that Sony’s animated “Spider-Man: Across the Spider-Verse” took in during its first weekend earlier this month.
Shawn Robbins, principal analyst of BoxOffice.com, observed that “animation certainly appears to be undergoing some winds of change.” “Universal and Illumination have led that charge after a very fruitful decade that has seen their string of successes stretch into the 2020s, arguably becoming for today’s younger Gen Z and older Gen Alpha kids who Pixar and DreamWorks were for Gen X and millennials.”
According to Robbins, the industry as a whole benefits from the greater competition and increasing diversity in animation studios. It has, however, brought attention to a decline in Disney’s strength at the box office.
Falling in fashion
One week following the debut of Pixar’s “Onward,” the epidemic closed theaters, reducing the movie’s potential box office take. Disney delivered “Soul,” “Luca,” and “Turning Red” directly to Disney+ because to persistent limitations, concerns over Covid-19 variations, and a pattern of parents skipping out on theater releases.
According to Robbins, “Disney’s pandemic approach to streaming-only shipping, among other creative problems, for several of its well-reviewed films did a disservice to the company’s image, one which new leadership is now trying to mend.”
Lightyear” departed from the “Toy Story” franchise’s winning premise, which centered on sentimental tales featuring favorite toys from childhood.
The movie was marketed as a history of the making of the movie that turned Buzz Lightyear into the most popular toy and Andy’s most desired prize. The characters on TV are actual people, not dolls with delusions of grandeur. The meta-style narrative may have appealed to viewers who watched “Toy Story” growing up, but the science fiction action adventure fell flat with younger people.
In Pixar’s “Lightyear,” Buzz Lightyear and his robot sidekick Sox set out on a galactic journey.
Disney Animation’s “Strange World” from later that year likewise failed to draw in moviegoers, earning only $72.4 million globally over the course of its run, according to Comscore.
Wish upon a star
Disney is hopeful that “Elemental” would mark the beginning of a new era of cartoon studio success. The corporation will find it simpler to advertise its next features to theatrical audiences with more family films in theaters following a gap in the slate.
In addition to “Wish,” which will be released in theaters around Thanksgiving, the business has two more Pixar movies planned for 2024: “Elio” and the “Inside Out” sequel. Disney also has plans to eventually create a third “Frozen” movie, a second movie set in the “Zootopia” universe, and a fifth installment in the original “Toy Story” franchise.
Both Dergarabedian and Robbins anticipate a revival of Disney animation initiatives in the future, despite current movie office difficulties.
“Disney Animation boasts unmatched brand identity, a massive creative talent pool, and strong marketing and distribution teams,” Dergarabedian said. “Now is the ideal time for Disney to reset their animated film approach and reclaim their status as a revered and illustrious producer of animated family movies,” the author writes.